Bright Ideas Design Business Card

We were given the task of creating a business card for 'Bright Ideas Design', a 'young, funky company' that wanted a design to reflect that image.

We were also told that we were not allowed to go down the route of stereotypical ideas such as light bulbs or thought bubbles. This is how I came up with the idea of using a brain (because obviously every idea that we concoct goes through thought processes in our brains). 

Due to the company being 'funky' I did not want to use a boring colour, such as black, and wanted the design to be bright and noticeable, so through the help of 'FreePiks' in order to find the perfect image of a brain to use as a logo, I decided to make the colour code green.

The brain logo used looks very modern and and stylistic and hence helps to connote the message the company wish to put across. The different shades of green running through it also make it look more professional and more like something that a design company would produce. 

I then used this colour palette for the rest of the business card. I used the darker green at the top of the brain for the text I wanted to stand out more, like the name of the company and the person who's business card it was name. I then used the lighter green at the bottom of the brain for the information given (address, number, email and website). I felt the toy using the different shades it made the card look more professional as it is utilising all the colours given from the logo. 

I chose a simplistic front to the card, with the logo and company name in the middle of it, as this is the only information that part needs. I decided to have a white background as well as I felt that this would show of the colours in the brain more than having a coloured background.

Moving onto the other side, I decided to have part of the brain run off of the page. I originally had it all on the page and it made the card look clunky and unoriginal. I decided to then see how much I wanted to crop off of the page and felt that this was the most effective design. I therefore positioned the information text on the right hand side of the business card. I used 'Lucida Console' font as I felt it went well with the design of the brain and decided to keep the tracking and leading in its original format as for the business card design I didn't feel that the letters or sentences needed spacing any more than they were. 

I feel the business card represents what the task required and I am very happy with my final design.