Nestle Nesquik produce cereal, mainly for younger audiences (such as coco pops) and so are not only trying to sell to younger audiences who want to eat them, but also adult audiences (parents) who they want to convince they are suitable for their children to eat.
In the picture advertisement you can see the the box of cereal is sitting on a table in a kitchen. You can see a bowl next to it, fruit on it's other side and a kitchen desktop in the background (with a sink and cupboards etc). This makes the viewer believe that the cereal is good for children as it is part of their healthy intake (as well as the fruit that is shown).
By using cartoon animals on the box as well, they are more likely to attract young children. You can see that a bunny rabbit is used for Coco Rocks and a monkey is used for Coco Pops. These are 'cute' animals and therefore are attractive to children and their parents as being 'harmless'.
My second photographic case study is Heinz Tomato Ketchup. Their main want is to ensure that people buy their product and do not believe it is bad for them or full of added sugars and chemicals.Because of this they have chosen to create an advert simply using one of their bottles filled with just ripe tomatoes. This is very clever photography as it is simplistic yet extremely effective. They are showing consumers that 'What you see is what you get', the sauce is simply made from fresh and healthy tomatoes.
They have not, however, included the other ingredients into the bottle. They are not lying by doing this because the sauce does contain fresh and healthy tomatoes, not tomato flavourings, however it also contains salts, sugars, etc.
They are trying to prove that they are a healthy and reliable source for extra flavourings with your food and that they are not hiding anything (hence using a transparent glass bottle).
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