Coca Cola predominantly use red (background) and white (text) for their logo and branding. This is evident in their logo, transport, merchandise and products. However you can see in their old branding that they also included green as one of their main brand colours.
It is very likely that the inclusion of green in their old adverts is because Coca Cola are predominantly known for being the prime brand at Christmas time, with their Coca Cola truck visiting different cities across the map and Santa Claus always being involved in their advertisements throughout December. It is also known that St Nicholas also used to wear a green suit (not red) so hence why the inclusion of green was used and then dropped once this was changed to red.It would be likely that their use of red and white is to ensure they stand out as a brand and also connote that their flavour of drinks stand out from the rest. This appears to have worked as there are many cheaper alternatives to Coca Cola, however they run the market for this fizzy drink. Also being a primary colour, it gives the feel that they, as a brand, always have and always will be there and they are a reliable source.
Natwest use the colours: purple (background), red (the interlocking cubes logo) and white (text). These colours are all very bright and hence stand out to a viewer.
The bank want to stand out to their market, especially the younger generation, as they are aware that you need to sell a bank to an audience. Because of this they wanted to use bright colours (they have also incorporated bright blues, yellows and pinks into some of their advertisements) to ensure that they jump out at their audience.
Their original logo had a black chevrons interlocking and has since changed to red and then to cubes. They have done this to stand out more as black is not a bright colour and can look dull. They have also re-vamped their purple colouring, as this used to be a navy/dark purple and is now a bright purple colour, again to stand out.
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